The Hungarian media and content industry has undergone significant changes over the past decade. Technological development, the emergence of streaming services and significant changes in the media consumption habits of the general public have brought rapid and profound changes to the media and telecommunications market. The changes have led to the blurring of sub-market boundaries, the emergence of certain service providers in new roles and the emergence of entirely new players and services. In our analysis of the media and telecommunications market, we look at both the supply and demand side to present as complete and comprehensive a picture as possible.